WEBSITE CONVERSION RATES
PURPOSE OF CONVERSION RATES
The term “conversion rates” is widely used as a measurement of efforts that produce a result in digital operations such as websites, advertising, and social media.
In example, if a business with a website that sells services is paying for advertising to get website visitors, it would be important for this business to know how many of the website visitors convert into leads which could be calls or a messages.
If in one month a business had a total of 1,000 website visitors and 50 of those visitors messaged the business, then the conversion rate of website visitors turning into leads would equal 5%. (50 ÷ 1,000 = 5%). With this information, a business should always seek to increase their conversion rates because the higher the rate, the higher the profit and lower the cost of advertising.
TYPES OF CONVERSION RATES
There are multiple types of conversion rates in digital operations. Each type has it’s own type of effort and result.
- Website / online store conversion rates
- Email conversion rates
- Social media conversion rates
- Search Engine conversion rates
- Pay-per-click conversion rates
WHAT IMPACTS WEBSITE CONVERSION RATES?
Website conversion rates differ from business to business. No two businesses produce the same conversion rate results in their efforts. Even if two businesses sold the same items at the same price and received the same amount of website visitors, the conversion rates will differ because of various factors. The factors that impact their website conversion rates would include quality of the content, relativity to what the consumer is seeking, videos, pictures, speed of website, engaging website experiences, and more.
Quite simply, website conversion rates are impacted by the effort and strategy in place to create a result. PixelComb is the first to focus on creating websites that produce the highest conversion rates. We achieve this through experienced strategic methods.