SEO – Search Engine Optimization is the practice of growing the quality and the quantity of a website’s traffic. This is achieved by performing work that increases that ranking and discoverability of specific web pages or products.
- On-Page SEO work is performed inside a website and its pages.
- Off-Page SEO work is performed on other websites or platforms that would ultimately provide linkbacks to the website or page that is desired to rank higher on search engines.
- Ranking high on search engines is the goal of SEO, however, ranking is never guaranteed as it is constantly dependent on the SEO work being done by competitors. For this reason, SEO work is a job that must be ongoing.